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Latest Articles


How to Get Started With Paid Search [Free Guide]

Last updated: 01/19/2019

In 2016, 96% of Google's revenuecame from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even...

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Why You Need Twitter Lists and How To Organize Them

Last updated: 01/19/2019

If you only follow a few hundred people on Twitter, it’s relatively easy to see what they post and keep up-to-date with their content. Likewise, if you only have around two...

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Social Media Pet Peeves; Tenacity vs. Reality.

Last updated: 01/19/2019

Department Social Media Pet Peeves; Tenacity vs. Reality. Social Media Pet Peeves; Tenacity vs. Reality; Who Inspires You? Brand Loyalty – In the Grocery Store, and More. Kirby...

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Report: Which Event Marketing Tools Drive Attendance?

Last updated: 01/19/2019

The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated use of key tools that are...

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Three Must-Know Digital Marketing Trends

Last updated: 01/19/2019

​What? There are three digital trends that marketing professionals should be on the lookout for in 2017. So what? Marketers should understand the fundamentals of echo chambers,...

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How to Use Video Marketing to Tell Your Brand Story | Marketing Insider Group

Last updated: 01/18/2019

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action”. Not just any brand stories, though. A brand...

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3 Reasons Recruiters Are Struggling to Perform (and How You Can Help) | SocialTalent

Last updated: 01/18/2019

As a manager, it can be disheartening when somebody on your team is underperforming. Especially if you thought this particular person was going to be a rockstar. Before...

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Think Like a Marketer to Increase Awareness of Your Open Roles - Indeed Blog

Last updated: 01/18/2019

In today’s tight labor market, recruiters need innovative tactics to increase awareness of their open roles and reach the right candidates. So why not take a page from the...

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Effective PD for project-based learning

Last updated: 01/18/2019

Project-based learning is one of the best ways to teach students 21 century skills. It promotes deeper engagement in the content while also teaching skills such as...

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Report Outlines Persistence of Community College Transfer Students

Last updated: 01/18/2019

A new report from the Jack Kent Cooke Foundation (JKCF) aims to dispel misperceptions about the success and perseverance of community college students, particularly those who...

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